In F. Scott Fitzgerald's short story, The Rich Boy, he has this to say: "Let me tell you about the very rich. They are different from you and me." A recent article in The Economist took issue with the commonly held belief that small investors are the dumb money, buying before the markets crash and selling before they recover, and rich people are more savvy, reaping the rewards of their wealth. Everyone knows that rich, sophisticated investors buy hedge funds.