Similar Stories to Customers Value Genuine Dei Commitments From Brands And Can Spot Fake Allies, Research Shows on Bing News

Researchers found that brands should avoid taking moderate stances and instead adopt a clear position on DEI. Companies are increasingly highlighting their support for diversity, but that can backfire if consumers sense tokenism, a recent analysis from my team found.

Topics:  dei   companies   brands   research   
BING NEWS:
  • Customers value genuine DEI commitments from brands and can spot fake allies, research shows
    When brands showcase their support for diversity initiatives on social media, it doesn’t always win over consumers. In fact, DEI policies have been a source of controversy for many brands, including ...
    09/25/2024 - 6:30 am | View Link
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