It was probably inevitable, but it’s striking nonetheless. In a new study published in the journal Psychological Science, Vishal Singh of New York University’s Stern School of Business and his colleagues apply an ever-growing body of research on the psychological traits of liberals and conservatives to their consumer choices. The result?

Topics:  science   vishal singh   new york university s stern school   business   tide   u.s    reading   a   singh   study   consumer   products   compete   

 

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