Unboxing advent calendars is popular on YouTube and TikTok, but Sephora’s Beauty Insider advent calendar backfired on the brand. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.
Rob Walker, Fast Company
Fri, 11/29/2024 - 9:30am
Unboxing advent calendars is popular on YouTube and TikTok, but Sephora’s Beauty Insider advent calendar backfired on the brand. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.