Comment on Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Influencers are shepherding their online followers to IRL events as they look to build communities and make money

Creators like the YouTubers behind BFDI and Inanimate Insanity are hosting in-person events to meet fans.Amanda Perelli/Business InsiderCreators are breaking through the screen and hosting in-person events to meet fans face-to-face.Events like live shows and meetups are helping creators foster deeper audience connections.Creator events are filling theaters with kids who watch YouTube and fans of podcasts.Inside North Hollywood's Saban Media Center theater, a packed house of children chanted and grasped plush toys that matched the animated show playing in front of them.No, this wasn't a Disney or Nickelodeon event.

 

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