Netflix isn’t going out of business anytime soon, but the streamer is doing its best Bed Bath & Beyond imitation by slashing prices for its advertisers. The Wall Street Journal on Thursday reported Netflix lowered rates for advertisers and reworked its ad-sales deal with partner Microsoft. Gone are the days of CPMs (cost-per-thousand views) in the $45-$55 range; now it’s more like $39-$45. Also gone could be the days of Microsoft’s exclusive dibs as Netflix’s ad-tech partner; per WSJ, Netflix had early talks to sell ads through other partners.
Comment on Netflix’s New Ad Rates Reflect a New Reality: It Isn’t Bulletproof
Tony Maglio, IndieWire
Thu, 07/27/2023 - 1:00pm
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