Pushed by an army of social media influencers, Goli went viral on Instagram and TikTok. Then came the lawsuits. Ask entrepreneur Michael Bitensky, founder of Goli Nutrition, what he considers his biggest accomplishment, and he doesn’t point to the gummy vitamin company’s hundreds of millions in annual revenue or the thousands of Target, CVS, and Walgreens stores that stock his products.
Comment on What do apple cider vinegar gummies actually do? Goli’s $438 million business may or may not have the answer
Courtney Rubin, Fast Company
Mon, 04/24/2023 - 2:30am
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