Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality — as soon as early 2020.
Comment on Disney, NBCU, Turner, CBS and More Join Vizio-Led Addressable TV Advertising Consortium
Todd Spangler, Variety
Tue, 03/12/2019 - 3:00am
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