Kyle Kelly has learned that the furniture business is about more than just furniture. The co-owner of Platte Furniture was searching in late 2013 for ways to boost stagnant sales, and based on a customer's recommendation, changed how the central Colorado Springs store displayed merchandise from long rows of similar types of furniture to rooms of furniture staged to look like a home. "We decided to get with the times and invest in how to show our furniture," he said. The results were enough to convince Kelly to hire interior designer Kristin Petty to help stage the store's entire inventory to make it more appealing to customers.