Actress Angelababy attends Meitu's smartphone promotional event on November 23, 2017 in Beijing, China. Visual China Group via Getty Images Chinese beauty app maker Meitu has scooped up $40 million worth of bitcoin and ethereum.The company could make crypto purchases of up to $100 million under a plan approved by its board.Meitu appears to be the first major corporate buyer of ethereum.Sign up here for our daily newsletter, 10 Things Before the Opening Bell.Meitu, a hot Chinese app maker, on Sunday revealed a $40 million cryptocurrency investment in a filing to the Hong Kong Stock Exchange.The photo-retouching company, which is hugely popular in China, said it bought 15,000 units of ether and 379.12 units of bitcoin at about $22.1 million and $17.9 million, respectively.Meitu appears to be the first major company to have purchased ether, a digital asset that operates on the Ethereum blockchain.