Brat is a prime example of branding done well in the TikTok age. Now, it’s catching up to all that UGC with its own merch. There are three essentials that characterize a “brat summer,” according to Charli XCX: a pack of cigs, a Bic lighter, and a strappy white top with no bra.
Charli Xcx Finally Released Brat Merch So Fans Can Officially Be Bumpin’ That. Why’d It Take So Long?
Grace Snelling, Fast Company
Fri, 07/12/2024 - 6:30am
BING NEWS:
- Charli xcx’s Reign Continues As Collins Dictionary Declares ‘Brat’ Word Of The Year
Just when we thought Charli xcx‘s brat era was winding down, it’s gone and snatched the crown as Collins Dictionary’s Word of the Year, proving that brat summer really is forever.
11/1/2024 - 12:59 pm | View Link - Charli XCX made an album, now 'brat' is word of the year
When singer Charli XCX dropped her album, "Brat," in June this year the title set off a "brat summer," became tied to a presidential candidate and now has been called the word of the year.
11/1/2024 - 5:48 am | View Link - As 'brat' is crowned word of the year following Charli XCX's hedonistic summer, can YOU understand Gen Z slang?
The Collins Word of the Year for 2024 has been reveals - and much to the delight of Charli XCX fans, it is 'brat'. Coined by the British singer, the word was very popular on social media this ...
11/1/2024 - 12:41 am | View Link - Charli XCX to host "Saturday Night Live" for the first time
Fresh off the success of "brat summer" and that trend's namesake album, Charli XCX entered the fall season with career milestones under her belt and is set to reach another in a couple of weeks ...
10/31/2024 - 7:25 am | View Link - Charli XCX fans welcome the arrival of Brat Autumn
When Charli XCX announced the end of Brat Summer in September, fans had no idea a new lime ... Brat Autumn has arrived. The album, officially titled Brat and It’s Completely Different ...
10/17/2024 - 12:00 am | View Link - More
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