A plunge into ice-cold water might sound like just the thing on a hot summer day, but there’s more to the art of cold plunging than that. Hot springs and sports recovery centers are offering cold plunges as a therapeutic activity, while fans are doing the same at home or in groups.
In fact, the Global Wellness Institute noted in its 2023 Hot Springs Trends report that, “The benefits of hot-cold contrast bathing have been widely recognized and is now almost universal in hot springs across the globe.”