LIMA — Political campaigns are an exercise in effective decision making, from policy platforms to an effective slogan. Candidates have to be both politically engaging and fiscally responsible as they strive to emerge as the victor on Election Day. With the deadline now passed for candidates to file to appear on the November ballot for nonprimary races, the campaigns for the November general election are set to intensify as each candidate vies to make their best case to the electorate. “We really focus on trying to connect with individual voters,” Lima Mayor David Berger said.