Canada’s antitrust watchdog is taking action against Google over an alleged monopoly in its online advertising operations. The Competition Bureau said in a press release (Nov. 28) that the big tech giant constructed a system that makes it difficult for smaller operators to enter and compete in the market, with favorable treatment given to its own range of advertising tools. In Canada, Google’s ad network infrastructure includes DoubleClick for Publishers, AdX, Display & Video 360, and Google Ads. The Bureau has called upon the Competition Tribunal – a body independent of the main legal system – to address the matter by instructing Google to divest two of its core tools and pay a fine of up to 3% of the multinational’s global revenue “to promote compliance” with Canada’s competition regulations. “Through a series of calculated decisions, taken over the course of multiple years, Google has excluded competitors and entrenched itself at the center of online advertising,” the Competition Bureau detailed in its communication notice announcing the suit on Thursday. The law enforcement agency further alleged Google’s “near-total control” of the ad-tech space had been an outcome of “premeditated design and conduct”, rather than a matter of performance. Last week, the equivalent organization in the United Kingdom was urged to utilize newly invested powers to launch a probe into the alleged duopoly of Apple and Google in the mobile browser market. Google will contest the findings of the Competition Bureau The U.S.
Canadian Competition Body Sues Google Over Alleged Monopoly
Graeme Hanna, ReadWriteWeb
Fri, 11/29/2024 - 10:11am
Topics: the competition bureau nov in canada doubleclick publishers adx display video ads the bureau competition tribunal canada s through united kingdom apple the u.s dan google s vp global advertising our image midjourney canadian readwrite google competition bureau google s taylor tools tech action matter online market system giant
BING NEWS:
- Canadian competition body sues Google over alleged monopoly
Canada’s antitrust watchdog is taking action against Google over an alleged monopoly in its online advertising operations.
11/29/2024 - 4:44 am | View Link - Canada Sues Google Over Online Advertising Practices
The Competition Bureau in Canada recently took Google to court and has accused it of anti-competitive behaviour in the ...
11/29/2024 - 2:34 am | View Link - Canada’s Competition Bureau sues Google over anti-competitive conduct
In a news release on its website, the agency said, “The Competition Bureau is taking legal action against Google for anti-competitive conduct ...
11/29/2024 - 2:09 am | View Link - Canada Sues Google for Alleged Anti-Competitive Online-Ad Conduct
Canada's antitrust regulator is suing Alphabet's Google over alleged anti-competitive conduct in its online-advertising business, in the latest regulatory challenge to the tech giant's dominance.
11/29/2024 - 1:54 am | View Link - Canada sues Google over alleged anticompetitive practices in online advertising
The Competition Bureau of Canada is seeking the sale of Google’s ad tech tools and a penalty as antitrust scrutiny intensifies globally.
11/28/2024 - 9:38 pm | View Link - More
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