"Rather than try to elicit sympathy, charities in the future will need to create innovative funding streams that create a bridge to business," say the creators of a new initiative to sell boxes to help the homeless. Youth homelessness charity Depaul UK is challenging charity marketing convention in its latest campaign by setting up a new company to sell house-movers cardboard boxes carrying stories about some of the UK’s 80,000 young homeless people.

 

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