Similar Stories to The Calm App Bought Ad Blocks On Cnn And Abc On Election Night To Give Viewers '30 Seconds Of Silence' on Bing News

The Calm logo.CalmThe Calm app bought some prime advertising space on election night.It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence.""I give this campaign an A+," said Pauline Brown, a marketing professor at Columbia Business School.President-elect Donald Trump cruised to victory on election night, and dozens of breaking news alerts went live as swing states were called.Calm, a mental fitness company that creates meditation products on its subscription-based app, decided to buy some advertising space — and give viewers some respite from the news.The company purchased 30-second blocks on CNN, ABC, and Comedy Central from 5:30 p.m.

BING NEWS:
  • The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'
    Calm, a mental fitness company that creates meditation products on its subscription-based app ... CNN, ABC, and Comedy Central from 5:30 p.m. to 1:15 a.m. ET on election night. The advertisement ...
    11/6/2024 - 7:18 pm | View Link
  • Meditation App Surges as Election-Induced Stress Plagues Nation
    The meditation app Calm sought to defray some nerves on election night with a clever ad aimed at anxious voters. Amid the breakneck pace of election coverage on CNN and ABC Tuesday, Calm ran a silent ...
    11/6/2024 - 11:37 am | View Link
  • Fans declare Calm ad ‘winner of the US election’
    Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, and constant noise in the media to offer something people need without ...
    11/6/2024 - 7:34 am | View Link
  • Calm app buys 30-second ad of just silence. The reaction was overwhelmingly positive.
    It's no secret an election season can make everyone tense and wound up – regardless of where you stand on the political spectrum. That's why the timing and presentation of the 30-second ad from the ...
    11/6/2024 - 3:09 am | View Link
  • Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC
    The meditation app is giving people some stress-free quiet in a chaotic time that most major advertisers avoid. Four years ago, as CNN anchors John King and Wolf Blitzer analyzed the results rolling ...
    11/4/2024 - 9:30 pm | View Link
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