The Business Of Ellie The Elephant, The Wnba’s Most Valuable Mascot

AJ Hess, Fast Company
Fri, 10/18/2024 - 8:00am

The New York Liberty’s sassy, twerking, Telfar-wearing mascot doesn’t just delight fans. She’s a merch and marketing machine. There’s less than four minutes left in the first game of the WNBA finals between the New York Liberty and the Minnesota Lynx—and the Lynx are ruthlessly cutting into the Liberty’s lead. The omnipresent Barclays Center DJ tees up a “Defense” chant for the Liberty fans.

Topics: new york liberty s telfar-wearing there s wnba minnesota lynx—and barclays center dj defense new york liberty liberty s liberty lynx mascot fans boom

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BING NEWS:

Liberty mascot Ellie the Elephant and Lynx mascot Prowl are beefing
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The Business Of Ellie The Elephant, The Wnba’s Most Valuable Mascot

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