Burger King Apologizes For Offensive Russian World Cup Pregnancy Ad

MOSCOW — Burger King has apologized for an extraordinarily insensitive advertisement that promised Russian women a lifetime supply of free meals and a cash “prize” if they were to become pregnant with a child fathered by a World Cup soccer player. The chain launched the campaign on Russian social media outlet VK, promising a payment of $47,000 plus a lifetime supply of Whoppers. The offer was extended to “girls who manage to get the best football genes” and “lay down the success of the Russian national football team”, the indication being that the offspring produced by such liaisons would grow up to be soccer stars.Read more on NewsOK.com

Topics:  moscow    burger king   world cup   vk   whoppers   newsok   russian   ad   lifetime   supply   football   soccer   

 

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