Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel and Dior. Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma.
Reuters, Fast Company
Sun, 07/21/2024 - 5:30am
Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel and Dior. Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma.