AP Photo/Michael Dwyer Build-A-Bear was forced to end its "Pay Your Age Day" deal early on Thursday due to safety concerns, after stores were unable to deal with the huge volume of customers who showed up to partake. The retailer's reputation could take a major hit, one analyst wrote, due to disappointed children and parents who are angry to have visited the mall only to be turned away. "With much higher than anticipated demand for its 'pay your age day' promotion, Build-A-Bear has become a victim of its own success," GlobalData Retail's Neil Saunders wrote in a note on Thursday.
Build-a-bear Is A 'victim Of Its Own Success' As 'pay Your Age Day' Ends In Chaos (bbw)
ktaylor@businessinsider.com (Kate Taylor), Business Insider
Thu, 07/12/2018 - 11:38am
Topics: pay your age day pay your age day pay your age day pay your age day ap photo/michael dwyer globaldata retail's neil saunders business insidernow watch 000see uspapa john n-word nfl new york city jet build-a-bear chaos victim of its own success deal stores huge shut forced due early thursday overtook wrote analyst crowds madness
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