For Brothers Behind Life Is Good, The Logo Is The Message

Why are these men smiling? Well, their smiles are worth more than 100 million dollars. That's the estimated value of the clothing company Life Is Good. The smile moguls are brothers Bert and John Jacobs, the -- and these are their real titles -- chief executive optimist and chief creative optimist of the company.

Topics:  life is   good   bert   john jacobs   brothers   optimist   chief   company   

 

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