(LONDON) — British Prime Minister Rishi Sunak on Wednesday set July 4 as the date for a national election that will determine who governs the U.K., choosing a day of good economic news to urge voters to give his governing Conservatives another chance. “Now is the moment for Britain to choose its future,” Sunak said. [time-brightcove not-tgx=”true”] Sunak’s center-right party has seen its support dwindle steadily after 14 years in power.