San Diego based BrightScope, which launched to help people navigate their 401k retirement plans and maximize benefits, wants to help consumers find the best financial advisor and planner. The startup is launching Advisor Pages, a way for people to discover, research, and select the most appropriate and qualified financial advisor. BrightScope has aggregated hard-to-discover but publicly available information on advisors, creating a database of over 450,000 financial advisors around the U.S.

 

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