Brands including Barbie, iPod, Mug Root Beer and Life Savers showed up on the tests more than a million students in grades 3 through 8 took this month, leading to speculation it was some form of product placement advertising. New York state education officials and the test publisher say the brand references were not paid product placement but just happened to be contained in previously published passages selected for the tests. [...] teachers posting anonymously on education blogs have complained that students were confused by the brand names, which were accompanied by trademark symbols. The use of brand names was one of several complaints raised by some educators and parents about the statewide tests, aligned to the Common Core standards intended to increase academic rigor. Representatives of the New York State Education Department and Pearson, the education publishing giant with a $32 million five-year contract to develop New York's tests, said the companies did not pay for the exposure. Pearson spokeswoman Stacy Skelly said neither the company nor the education department received any compensation for the mentions. [...] if any brand comes up in a passage, she said, "the trademark symbol is included in order to follow rights and permission laws and procedures."
Brand Names In Ny Standardized Tests Vex Parents
By KAREN MATTHEWS, Associated Press, San Antonio Express-News: Business
Sun, 04/20/2014 - 11:40am
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more