Los Angeles: Co. to be exclusive retailer for '16 Wishes' -- After attracting teens and tweens to its stores with exclusive merchandise tied to the "Twilight" franchise, Borders is turning to the Disney Channel to lure in more youngsters.
Variety.com, Variety
Thu, 06/03/2010 - 3:00am
Los Angeles: Co. to be exclusive retailer for '16 Wishes' -- After attracting teens and tweens to its stores with exclusive merchandise tied to the "Twilight" franchise, Borders is turning to the Disney Channel to lure in more youngsters.