Enlarge / A box of borax—not for eating. (credit: Getty | Lauren A. Little) In the latest health fad to alarm and exasperate medical experts, people on TikTok have cheerily "hopped on the borax train" and are drinking and soaking in the toxic cleaning product based on false claims that it can reduce inflammation, treat arthritis, and "detoxify" the body. The troubling trend harkens back to both the Tide Pod Challenge trend of 2018, in which teens chomped down on detergent packets on camera, and the infamous "Church of Bleach," a faux religious organization that sold industrial beach as a "miracle" solution that could cure a variety of serious diseases when ingested.