Similar Stories to Is Black Friday Still A Holiday Shopping Juggernaut In 2024? on Bing News

By ANNE D’INNOCENZIO, HALELUYA HADERO and ALEXANDRA OLSON NEW YORK (AP) — Retailers in the U.S. rewarded shoppers who ventured out for Black Friday with giveaways and bigger-than expected discounts on a day that still reigns as the much-hyped kickoff of the holiday shopping season despite losing some luster. Department stores, shopping malls and merchants — big and small — see the day after Thanksgiving as a way to energize shoppers and to get them into physical stores at a time when many do the bulk of their browsing and buying online. Enough consumers enjoy holiday shopping in person that Black Friday remains the biggest day of the year for retail foot traffic in the U.S., according to retail technology company Sensormatic Solutions. At Macy’s Herald Square in Manhattan, a steady stream of shoppers early Friday found some shoes and handbags priced half-off, special occasion dresses marked down by 30%, and 60% off the store’s luxury bedding brand. Keressa Clark, 50, and her daughter Morghan, 27, who were visiting New York from Wilmington, North Carolina, arrived at 6:15 a.m.