Launched in 2009, Microsoft's Bing faces the tough task of getting users to make the switch from search engine behemoth Google, among others. However, Bing has steadily been making inroads and has captured some 11% of the search market , according to ComScore's most recent tally.The Bing team at Microsoft frequently unveil new search tools aimed at making the Bing experience as efficient and competitive as possible--Microsoft calls it a "decision engine," rather than a search engine.