Yes, gamification is trendy and overhyped, but that doesn't mean it's always ineffective. Gabe Zicherman, author of an upcoming book on the subject, looks at a few areas where companies are using gamifiation to find new efficiencies.
Gabe Zicherman, Guest Contributor, GigaOM
Sun, 01/27/2013 - 1:00pm
Yes, gamification is trendy and overhyped, but that doesn't mean it's always ineffective. Gabe Zicherman, author of an upcoming book on the subject, looks at a few areas where companies are using gamifiation to find new efficiencies.