NEW YORK – During advertising's biggest night, Super Bowl Sunday, marketers battled it out to bolster their brands and promote new products. Advertisers paid up to $5.6 million for 30 seconds, and almost 100 million people tune into the big game. This year, Hyundai and Jeep scored with whimsical humor by poking fun at Boston accents and reuniting the “Groundhog Day” cast, Punxsutawney Phil included.