TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal to clients of BBE’s 360° production, marketing and measurement services. Made at Spain’s Conecta Fiction, the announcement comes hours […]

BING NEWS:
  • Banijay Branded Entertainment signs deals with Launchmetrics, IMA
    Content powerhouse Banijay Entertainment has announced that its specialist division, Banijay Branded Entertainment (BBE), has aligned with software, insights an ...
    06/19/2024 - 11:56 pm | View Link
  • Banijay Branded Entertainment Strikes Strategic Deals With Launchmetrics, IMA (EXCLUSIVE)
    Deals with allow BBE a larger versatility to its production and marketing and more nuanced calibration of campaign performance.
    06/19/2024 - 9:57 pm | View Link
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