Chinese companies’ moves to push baijiu outside of China come as Western drinks like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China’s twenty- and thirtysomethings with Irish and Scotch whiskies in particular. Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles, and London, as sales at home slow.

Topics:  western   pernod ricard   diageo   china s   irish   scotch   makers   new york   los angeles   london   china   chinese   baijiu   turf   liquor   

 

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