Chinese companies’ moves to push baijiu outside of China come as Western drinks like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China’s twenty- and thirtysomethings with Irish and Scotch whiskies in particular. Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles, and London, as sales at home slow.

Topics:  western   pernod ricard   diageo   china s   irish   scotch   makers   new york   los angeles   london   china   chinese   baijiu   turf   liquor   
BING NEWS:
  • Baijiu makes its way West, heating up a spirits turf war with China
    Chinese companies’ moves to push baijiu outside of China come as Western drinks groups like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China ... whiskies in particular ...
    06/25/2024 - 1:00 pm | View Link
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