It’s common to hear businesses describe themselves as “innovative.” Many companies strive for innovation in their products, services and marketing strategies. However, the term can be overused, resulting in a lack of impact. There are better ways to convey that your company is constantly improving, creating and growing. To find out what works, we asked a panel of Young Entrepreneur Council members the following: Many startups describe themselves as “innovative,” and while that may very well be true, this buzzword can get lost in the noise.