Product placement in movies and television is nothing new, but Dallas-based AT&T is taking it to a whole new level with a Web series tied to the Fox drama Touch. During the season finale of Touch on Thursday, an AT&T ad teased to a online series called Daybreak, in which the company makes serious forays into a new kind of brand marketing. Daybreak is presented by AT&T and its creative agency BBDO and features about six different AT&T products, some of which are not yet on the market. The Web series,...
At&t Enters New Marketing Realm With Daybreak Web Series
Steven R. Thompson, Biz Journals
Fri, 06/01/2012 - 3:17pm
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