Similar Stories to Apple's 2009 Ad Budget: Half A Billion on Bing News

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Wed, 10/28/2009 - 10:33am

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The fascinating story behind Apple’s iconic ‘Get a Mac’ ad campaign
From the very first Mac ad that aired during the 1984 Super Bowl ... “With Apple, there were no budget constraints,” creative director Jason Sperling explained. “We put together tests ...
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