Apple is teaming up with the World Wildlife Fund to raise money for the conservation organization through in-app purchases. Already started, the initiative will last until April 24, during which time users will have access to exclusive in-app content created specifically for the campaign by 24 different app developers, with 27 total apps in the collection.
Apple Partners With Wwf To Launch Week-long Earth Day Initiative, Apps For Earth
Jordan Crook, TechCrunch
Fri, 04/15/2016 - 9:58am
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