Apple Intelligence Will Drive Sales For Iphone 16. Just Wait For It, Analyst Says.

lloydlee@insider.com (Lloyd Lee), Business Insider
Mon, 09/23/2024 - 2:22am

Apple CEO Tim Cook attended the launch of the iPhone 16 lineup in New York on September 20.Timothy A. Clary/AFP via Getty ImagesApple launched its new lineup of iPhone 16s without Apple Intelligence.Early preorder data suggested this has slowed the demand for the new phones.But some analysts are shrugging those numbers off, confident that AI will drive sales this year.Apple Intelligence didn't come with the latest iPhone 16 drop on September 20, but that won't matter — analysts are confident that it'll still boost iPhone 16 sales throughout the next 12 months as Apple releases the AI-powered features in multiple software updates."Apple Intelligence is still the big driver," Gil Luria, an Apple analyst for D.A.

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Apple Intelligence Will Drive Sales For Iphone 16. Just Wait For It, Analyst Says.

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