Apple's latest advertisement for its new iPad Pro, unveiled during its Let Loose event, not only drew some scathing comments from celebrities such as Hugh Grant and Justine Bateman, but created a backlash so strong that the tech giant was forced to issue an apology. The ad, entitled Crush, sees an enormous hydraulic press squashing decades of human ideas, development and culture into insignificance, which is meant to symbolize the consolidation of many creative tools into the iPad Pro.
Apple Apologize For Ipad 'crush' Ad Following Social Media Backlash And Hugh Grant Slamming
Anthony Lund, Movieweb
Thu, 05/09/2024 - 5:06pm
Sections: movies
BING NEWS:
- Apple issues rare apology over ‘crushing’ iPad Pro ad that sparked outrage: ‘We missed the mark’
Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...
05/10/2024 - 3:36 am | View Link - Apple apologizes for iPad Pro "Crush!" commercial after online criticism
Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.
05/9/2024 - 1:53 pm | View Link - Apple Apologize for iPad 'Crush' Ad Following Social Media Backlash and Hugh Grant Slamming
Apple apologized for missing the mark with the ad, stating their intention to celebrate user expression and creativity through the new iPad Pro.
05/9/2024 - 1:06 pm | View Link - Apple Apologizes for Tone-Deaf “Crush!” iPad Pro Ad
At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor ... pulverized by an all-powerful ...
05/9/2024 - 12:59 pm | View Link - Apple apologizes for its controversial iPad Pro ad
Apple has apologized and admitted it “missed the mark” with its latest iPad Pro advertisement. The ad, posted on social media Tuesday by Apple CEO Tim Cook, was met with backlash from internet users ...
05/9/2024 - 12:16 pm | View Link - More
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