J.C. Leyendecker created the image of the idealized bro we still see today, from the Ken doll to the Abercrombie & Fitch catalog. The once-idealized image of the all-American man, that preppy, sporty Ivy Leaguer who played football, golfs, and rowed crew in college? Turns out he was invented by a gay advertising genius.
The All-american Man? A Queer Advertising Genius Invented Him
Mike Hofman, Fast Company
Thu, 08/10/2023 - 10:00pm
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