Alexa Will Lose Her Voice In Amazon’s Super Bowl Ad Starring Ceo Jeff Bezos

Amazon’s Alexa loses its voice in the company’s new Super Bowl ad — but a replacement seems to be on the way. Whether Alexa got sick (the flu is pretty severe this year) or needs a break from constantly answering questions, things aren’t looking too good for the virtual assistant in Amazon’s Super Bowl ad, which stars CEO Jeff Bezos. The ad opens on a woman brushing her teeth and asking Alexa a common morning question: “What’s the weather like today?” Alexa answers, “In Austin, it’s 60 degrees with a chance — ” before coughing and going out of commission. As news reports on Alexa losing her voice take over televisions, Bezos runs to his crew to find out how such a thing could have happened.