Alexa Had “no Profit Timeline,” Cost Amazon $25 Billion In 4 Years

Scharon Harding, Ars Technica
Tue, 07/23/2024 - 2:01pm

Enlarge (credit: Getty) The Amazon business unit that focuses on Alexa-powered gadgets lost $25 billion between 2017 and 2021, The Wall Street Journal (WSJ) reported this week. Amazon claims it has sold more than 500,000 Alexa devices, which included Echo speakers, Kindle readers, Fire TV sets and streaming devices, and Blink and Ring smart home security cameras.

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Alexa Had “no Profit Timeline,” Cost Amazon $25 Billion In 4 Years

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