Count A+E Networks among the TV companies that will offer advertisers something other than the usual audience measures in exchange for purchases of TV ad time. The owner of the A&E, Lifetime and History cable networks plans to guarantee a select group of “outcome-based guarantees” to advertisers as part of negotiations in this year’s annual […]

Topics:  count a+e networks   a&e   lifetime   history   tv   guarantee   advertisers   

 

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