Similar Stories to Advertising: Madison Avenue Finds Old And New Media Can Coexist on Bing News

By STUART ELLIOTT, NY Times: Business
Thu, 03/18/2010 - 4:58pm

Marketers are using Web video along with — rather than in place of — television.

Topics: web

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BING NEWS:

TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads
Advertisers have grown wary of TV news programs in recent years, but a study from research firm Mediaprobe suggests the strategy is flawed ...
12/13/2024 - 1:38 am | View Link
Madison Avenue’s $13 bln deal lacks creative spark
The advertising industry’s newest target: itself. Omnicom has agreed to buy rival Interpublic for $13 billion in an all-stock deal that would create the world’s largest collection of agencies by ...
12/9/2024 - 10:59 pm | View Link
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue Deal
Omnicom Group is in advanced discussions to buy Interpublic Group in a deal that would consolidate the business of Madison Avenue ...
12/8/2024 - 7:43 am | View Link
Madison Avenue advertising giants Interpublic, Omnicom reportedly in talks to merge
New York-based Omnicom competes with the Interpublic and UK’s WPP, and is one of the world’s biggest integrated advertising and communications firms with more than 5,000 customers.
12/8/2024 - 4:43 am | View Link
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