Adam Neumann's New Startup Is Reworking Wework's Old Business Model

Andreessen Horowitz-backed Flow was founded by Neumann to revolutionize residential living.Romain Maurice/Getty ImagesAdam Neumann is launching a WeWork rival called Workflow.Workflow has a different business strategy than Neumann's previous company, Bloomberg reports.Neumann told the outlet that investors at Andreessen Horowitz will help keep him disciplined.Adam Neumann isn't done with shared workspaces — and this time the founder of WeWork suggested he's learned his lesson.Just months after he was cut out of buying back WeWork, Neumann is now launching a rival flexible office service with a tweaked business model, according to Bloomberg.Neumann's new coworking venture, called Workflow, will operate under Flow, the residential real estate company that he started in 2022, the outlet reported.And much like WeWork's stated focus on community-building, Flow's website describes its mission as "oneness," or "connection with ourselves, our neighbors, and the natural world."A co-working space at Flow's Las Olas residential tower in Fort Lauderdale as it appeared in 2023 when Business Insider's Ben Bergman visited.

BING NEWS:
  • Adam Neumann's new startup is reworking WeWork's old business model
    Adam Neumann's residential real estate startup Flow is getting into the shared coworking business, Bloomberg reports.
    10/3/2024 - 8:54 am | View Link
  • Adam Neumann’s Flow Is Picking up Where WeWork Left Off
    But Neumann isn’t done with co-working. Bloomberg reports the entrepreneur is baking the concept into his newest project: The co-living company Flow will incorporate co-working spaces in its own ...
    10/3/2024 - 6:07 am | View Link
  • Adam Neumann Dives Back Into Coworking With WeWork Competitor
    The new Workflow brand will be a coworking service offered by Neumann's residential company, Flow, and it is planning space in a new Flow building in Miami.
    10/2/2024 - 6:17 am | View Link
  • Adam Neumann’s Flow launches Miami condo sales
    Flow, the apartment startup founded by Adam Neumann, is adding ownership to its offerings in South Florida. Neumann is launching condominium sales at Flow House, a 466-unit project in Downtown Miami.
    10/2/2024 - 3:08 am | View Link
  • Adam Neumann’s Latest Project Is a WeWork Competitor
    The new service, Workflow, avoids the specific business model that got his original coworking company into trouble.
    10/2/2024 - 1:00 am | View Link
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