Entrepreneurs, particularly first-time founders, tend to reach for the marketing and sales spray gun; more firepower, they mistakenly assume, yields better results. Account-based marketing can paint a more profitable picture.
Falon Fatemi, Contributor, Forbes
Thu, 02/23/2017 - 11:23am
Entrepreneurs, particularly first-time founders, tend to reach for the marketing and sales spray gun; more firepower, they mistakenly assume, yields better results. Account-based marketing can paint a more profitable picture.