Number of the day 30 percent That's how many of Google's TV advertisers are new to the medium. The company, trying to diversify beyond Internet advertising, said Wednesday it would begin selling television spots for cable networks carried by DirecTV. Mountain... Google - DirecTV - Television - Advertising - Television advertisement

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Topics:  google's tv   internet    advertising   google   directv    television   medium   tv advertisers   
BING NEWS:
  • Google overhauls privacy policies for CTV
    Our privacy principles remain unchanged: user choice, transparency, and responsible data use. These updates help businesses navigate a shifting landscape while meeting users’ privacy expectations,” ...
    12/26/2024 - 6:54 am | View Link
  • Google overhauls ad policies for CTV and PETs
    Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
    12/19/2024 - 6:12 am | View Link
  • Google owner Alphabet sees record growth as ad spend soars
    Google parent Alphabet saw record revenues for the second straight quarter despite the pandemic as advertisers unleashed spending during the holidays. Cutbacks by travel and entertainment ...
    02/1/2021 - 11:00 am | View Link
  • Google attacks TV, saying YouTube ads generate a better return on investment most of the time
    In the same year, it estimated global TV spend would reach $68.88 billion. Last October, Google told advertisers that if they want to reach young audiences, they should be shifting 24% of their TV ...
    04/19/2016 - 7:47 pm | View Link
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