Hanging in Khloé Lewis’ closet is a shimmering lavender party dress with a single puffed sleeve, a bedazzled mini dress with matching cowboy hat, and a rose-colored shirt. She wore these items to Taylor Swift’s Eras Tour, Beyoncé’s Renaissance World Tour, and the Barbie movie, respectively. For Lewis, a 29-year-old PR professional, dressing up made the experience even better. “It’s always fun to have a reason to dress up in something that’s outside of your norm,” she told TIME. [time-brightcove not-tgx=”true”] Lewis isn’t alone.
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