You may not be a political pundit or consider yourself any type of expert on the upcoming presidential election. But you still have influence—at least with the people you’re closest to. “The conversations we have with family and friends and colleagues and acquaintances could matter more than almost anything else that happens in a campaign,” says Jon Favreau, founder of the liberal media company Crooked Media, as well as the community organization Vote Save America, and host of the podcast Pod Save America.