THURSDAY 5 AM: Several movies opened Wednesday for the start of the all-important holiday moviegoing season as 2012 draws to a close. This is when multiples really strut their stuff. The normal multiple for a movie the rest of the year is 3x opening weekend, with a great-playing pic getting to a 4x multiple.
‘zero Dark Thirty’ Opening Breaks Records; ‘hobbit’ Still Rules Box Office; Barbra’s ‘guilt Trip’ Goes Nowhere
NIKKI FINKE, Editor in Chief, Deadline.com
Thu, 12/20/2012 - 6:51am
Topics: thursday christmas open think fox s we bought a zoo peter jackson s the hobbit unexplained journey still u.s mgm/warner bros/new line tuesday s the middle earth +m skydance productions the guilt trip seth rogen barbra streisand paramount it opened b cinemascore pixar s monsters read more opening rules box office multiple movie movies cume domestic release year multiples weekend
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