The German sportswear giant is preparing for the inevitable downward trend in Samba sales this year. As Adidas aims to build on hot demand for its three-striped white and black Samba and multicolored Gazelle sneakers, it’s also taking steps to prevent the shoes from becoming victims of their own success.
Sneaker Sales For Sambas, The 2023 ‘shoe Of The Year’, Will Likely Peak Soon, But Adidas Has A Plan
Reuters, Fast Company
Sat, 05/04/2024 - 6:00am
BING NEWS:
- Adidas plans cheaper versions of its iconic Sambas, other popular sneakers
Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company’s annual ...
05/16/2024 - 6:25 am | View Link - Adidas plots to swerve Samba slump
As Adidas aims to build on hot demand for its three-striped white and black Samba and multi-coloured Gazelle sneakers, it's also taking steps to prevent the shoes from becoming victims of their own ...
05/2/2024 - 8:02 pm | View Link - Adidas shares surpass two-year high as 'terrace' sneaker trend boosts brand heat
In a turnaround led by CEO Bjorn Gulden, Adidas has ... growth excluding sales of Yeezy products also speaks to higher full price selling with lower promotional activity year-on-year.
04/17/2024 - 4:06 am | View Link - More
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